My customer avatar for bulk food stores is about 22, fresh out of school with an abundance of knowledge. Because of their phone usage, they're very informed about the issues that plague our society, and most scared about issues like plastic pollution, sustainability and climate change. They know politicians like Bernie Sanders or Elizabeth Warren have taken note of these issues, so it's likely they'll fall into this category. Furthermore, a lot of these customers will be women, as a large majority of women do grocery shopping, as well as care deeply about these issues, when compared with their male counterparts. Their insight into these issues also sink into their purchases, like a eco-friendly car and other small changes. Hobbies they enjoy are hiking, being outside and even attending local political rallies. Overall, this customer is involved, passionate and environmentally conscious.
I believe I have some aspects coinciding with this market. I'm not entirely in their "boat" when it comes to involvement and political parties, but I do care deeply about the environment, and my outdoorsy hobbies make me want to take a stand and make it healthier. That may be one reason I chose this idea and want this idea to become a reality.
Hello Nick,
ReplyDeleteYou did a great job describing who your avatar is as a person. The description made it easy for me to imagine what type of people will but going to your store. Their passion for the environment and involvement in the pursuit of knowledge make them the perfect customers for you. It is good that you relate to your customer because this will make it easier for you to sell to them.
Hi Nick,
ReplyDeleteThis avatar is really a great description for typical customers of yours. Their behaviors perfectly match what they truly value. For a person who is environmentally conscious, I'm sure that they would consider purchasing your products.