19 A Second Shot at Idea Napkin 2

1) My name is Nick Baldino, a sophomore marketing student at UF. Personally I'm someone with a drive to work hard and be successful, so with an accompaniment of skills in digital marketing, e-commerce, writing and many others, I believe I can be someone who can make big changes on this Earth. I love nature, surfing and the gifts that the Earth gives us, so I aspire to be an ethical businessman, someone that makes money but with intentions on helping our Earth stay healthy. I want to create a business that can give back to the environment, or at the very least, make little to no impact on our Earth.

2) What I'm offering is an online service to other businesses. We know that the world is changing, and more people are demanding companies to slow down their waste consumption and create alternatives to single-use plastics. Our company is your solution. We have low-cost compostable packaging that is usable to package all products big or small.

3) We're offering this service to any business wanting to make a change in their environmental footprint. More so, we're offering an extremely eco-friendly and low cost packaging plan that is less wasteful and costly than our competitors. The companies that we're selling to are small businesses, generally 40-50 employees, who are exporting a notable product that needs packaging. Most of these businesses will be selling from their online stores, making it easier for us to package their products and ship them out.

4) As this world's view of businesses change, from prioritizing "lower cost" to now wanting "eco-friendly service", businesses must change too in order to survive. By not linking with our business, you'll be left behind in the old world of lowest cost, no matter the impact. But if you choose to implement compostable packaging, you'll gain reputation as an eco-friendly brand, along with attracting more sustainable customers.

5) What sets us apart is that we have 2 goals: one, to lower our impact on the environment by offering a sustainable solution to wasteful packaging, and two, help businesses limit their plastic waste by providing a low cost alternative to their current packaging. Other companies like us are either secretly hurting the earth or the business; however, we are focused on accomplishing both.

I believe in this idea napkin, I did a better job knitting together what my mission was for the brand, and how to accomplish it throughout it's run. Last time I gave very small details about the business, but I feel this time I showcased what it was, why it mattered and why a business should get involved with us. Overall, I think it's possible to make this business a reality, if given a little more planning or product testing.

For the feedback, I feel like I implemented it into this idea napkin. It mostly talked about how sustainable costs often drop (like with electric cars), so I implemented how we could make it low cost.