1) I read Guy Kiwasaki's "The Art of Social Media: Power Tips for Power Users", mostly because I run a dropshipping business, and use my social media as my main source of traffic. The general theme of the book is telling us how to look more professional and competent online, and in turn create content that will inhibit more likes, comments and followers.
2) This book enhanced a lot of my views about business and entrepreneurship in general. Guy states in the book that social media is the most important marketing tool out there right now, as it's instant, free and easy. So, in order to raise a profitable business, you must have a general idea how to harvest the power of social media. Entrepreneurship is all about solving problems, and by using the best marketing tool out there, you can target a much larger audience and solve problems on a bigger scale.
3) I would actually think it's be fun to run a social media account for the semester, and see which student gets the most followers. It'd be an interesting activity that actually constitutes real merit in the business world. By harvesting the best social skills, like content creation, competency and engagement online, you can set yourself apart on social media. Have everyone start an instagram or twitter, and have it be about anything. Then, as the semester goes, you can log how many followers were gained, how their engagement rate is and who is doing the best job at creating viral content. It would be fun and interesting, plus if you get a lot of followers you can sell your account at the end.
4) The "aha" moment for me was realizing that every type of social media has a timeline. For example, Instagram's post are typically engaged for 2-3 hours before they die out. For Pinterest, they have no timeline. And for Twitter, it's about only 20-30 minutes! Knowing these timelines is important, meaning that you should post more frequently on some forms of media, and not so often on others!
Hi,
ReplyDeleteI think that it is great that you chose a book that relates to a knowledge need that you have in your business. Also, it is clear that you learned some valuable skills from this book. For one, you learned how to easily gain new customers and communicate with old ones using social media. Also, knowing the general life time a post has on different social media platforms will help you determine how many posts you need to have to be present, but not obsessive.
Hi Nick,
ReplyDeleteIt's great that you chose a book that correlates to what you're working on now. What's the name of your business? I also read the book and agree with the timeline of specific social media platforms except for Instagram. The book, in that sense, is outdated because of the new algorithm that Instagram has in place now. Some posts are shown in real-time, but some a day or two after they've been posted. I love your idea of the class assignment; it would be interesting to see what strategies the students use to increase their following.
Hi,
ReplyDeleteNice work on your reflection on this book. I did not read the same book but it sounds interesting. Social Media accounts for your business are a good way to promote it. It is very important as now a days everything is on social media. Instagram posts die out very quickly which is definitely surprising. Keep up the great work!
Hi,
ReplyDeleteI also read The Art of Social Media because social media is so interesting and useful to me. It's great that you could read something that relates to your dropshipping business and enhance your views about entrepreneurship. Creating social media accounts for this class and seeing who gets the most followers is a fun idea. Doing something like this could really teach students more about how to maximize social media's opportunities. Great job!