1. I'm a business student passionate about building relationships with others, surfing and the environment, and having a general curiosity for the world. My talents include gab, resilience and an ability to learn. I also have a lot of experience in working for restaurants, and ecommerce (marketing through social media and influencers). Overall, in the future I want to use my resiliency and ability to learn to create many cash flows, hopefully through ecommerce. I want a work-hard play-hard lifestyle that allows me to get the most done with my day.
2. Online, what I'd want to offer people is a way to get packages to them with the least amount of waste possible. Other corporations, like Amazon or FedEx, package their goods and create large amounts of excess plastic thats terrible for our environment. My mission is to create a type of packaging that allows for little to no plastic packaging, which would cost less and really help the environment.
3. First, I would have to team up with eco-friendly brands in order to market my idea towards eco-friendly and sustainable customers. This is necessary because, if the packaging costs more money, then I need to market it first to people who actually care for the Earth and are willing to put their money where their mouth is. But with enough capital, I'd get the packaging cheap enough so that it would be just as much money, if not less, than regular plastic packaging. Then, I could sell to Amazon and have my packaging distributed to everyone.
4. They would care for my solution for two reasons: one, it's extremely good for the environment. Over 141 million tons of plastic packaging is thrown out every year. To even slice this amount in half would help every single living being on Earth. Secondly, once enough research goes into it, I believe I can create a form of packaging, whether that be mushroom based, or a specific structure, to make a cheap alternative to plastic packaging. If I can make a product thats better for the Earth and your wallet, no doubt everyone will use it.
5. What would set us apart is the fact that we care about where the plastic goes. We're not like the other conglomerates that turn a head when talking about excess plastic production, and we are actively trying to make our Earth a better place. Simon Sinek says to define your why before the how or what, and our why is to save this Earth that we're smothering in plastic. Thats something everyone can get behind, especially nowadays.
Analysis
I truly believe that this exercise can help you craft a business. Every single one of these questions must be clearly defined, either on paper or in your head, before you truly start on the journey of creating your own business. And I feel especially for the sustainable, eco-friendly perspective, all of these elements definitely fit together. I mean, YOU don't have to be so in love with the environment to create something that helps it out. We all live here and have to make a difference. So why not try?
Hi,
ReplyDeleteI like your motivations for your business, I think that passion and goal will help your business grow. I also think that you goals should also include a way for your product to be environmental friendly (also customer preferred) and eventually cheaper to use. For example, electric cars were not originally cheaper to own, but with advancements and the rising price of gas caused them to be environmental friendly and cheaper for the customer.
Hi Nick,
ReplyDeleteI strongly agree with the strategy you came up with to sell your product. You have selected the segment that demands the most packaging material and will definitely demand packaging that cost less for them. End users will also enjoy lowered packaging costs included in the price they pay pay for a product as well as being sustainable.