7A Opportunity Assessment

The opportunity I'll be pursuing is creating a biofuel in order to take advantage of rising/upcoming carbon taxes.

Who: Drivers or factory owners in the US
What: Unable to easily run their businesses/vehicles with gasoline if their is an upcoming carbon tax.
Why: They'll be taxed, and it's bad for the environment.

I believe this opportunity of biofuel is appealing to anybody owning a business or vehicle, as they would be able to lower their taxes and help the Earth at the same time.

Interviews:
1. The first person I talked to was a CEO that I know (50). He told me that biofuel would be extremely great for the factories where they create computer parts. It takes a lot of energy to get that much work done, so biofuels would save them a lot of money on the carbon tax alone, and the help to the Earth would be a plus as well.
2. Second person was a truck driver (who drives trucks for a living) (50). He said that they've been pushing for biofuels for a while, and have just started to move in the direction of natural gas. He believes that biofuel would be a good change as well, although it will probably take another year or two to even get natural gas as the mainstay. Meaning getting biofuel into every vehicle and factory may take up to 15 years to do.
3. Third person I talked to was my sister, (21) a marine biologist. She told me she thinks it's possible to create a lasting biofuel out of algae, but it wouldn't be easy. They're already doing research on it,  and will probably need hundreds of thousands of dollars to make the finished product. But the product would definitely be profitable, if done right, because it would allow people to dodge the carbon tax and help the Earth as well.
4. Fourth person I talked to was a friend of mine (25), an advocate for environmental policy. She told me that she would definitely get behind a biofuel conversion- she would even strike, protest and spread news about it if possible. Organic traffic is a big thing in the environmental field, of getting these products to a national level of understanding.
5. Fifth person was a friend of mine, who drives a Camaro (19). He told me he probably wouldn't use the product, even if their was a carbon tax, as he believed you would have a car that ran much better with regular gas. He thinks biofuel would cause disturbances in the car that would cost more to fix than the actual tax itself.

Summary:
I believe it's important to see how others view your product. And although there is almost an universal understanding that biofuel would be better for everyone, getting everyone on the same page is difficult. Some want it for an eco friendly reason, others for a money reason, and some for both or none at all. Now I know how my product might be viewed by the public, and will take this information into consideration if I continued on this problem.